Let's observe. Let's compare. Let's select.
Three words that describe our method. Because every morning we don't just want to show you what we bought.
We want to tell you why we chose it. And today we start with a surprise.
A Tarot from South Africa. For us Italians, used to considering the Tarot one of the symbols of our agriculture,
To admit that a South African product surprised us may seem almost like a provocation.
But we tasted it: juicy, balanced, really good. And so we chose it.
Because we want to value the Italian product when it deserves it, but our profession requires us above all one thing: to be free to choose what is worth it.
Among today's other choices, we also found some interesting dates from Egypt.
Then there's the other side of the market.
This morning it was mainly the vegetables that put us in difficulty: tomatoes and fennel in particular.
And when the market gets tough, our job isn't to fill an order box with the first product available.
We can change suppliers. We can change the market. We can look for an alternative.
And we can also decide not to buy. Because there's a big difference between finding a product and finding a product worth choosing.
This is what we want to tell with The Choices of the Day.
Not a cassette parade. The reason behind every tape.
Let's observe. Let's compare. Let's select. Commerfrutta. The fruit and vegetable selector. We don't sell what we have. Let's choose what's worth.