Commerfrutta method

Let's observe. Let's compare. Let's select

.Three words that define the way we work. The fruit and vegetable market changes every day: productions, origins, varieties, maturation, availability, prices and quality change.
For this reason, Commerfrutta has chosen a different method.
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Let's observe.

To make the right choice, you first need to know where to look. Our logistics center is located inside the Verona Fruit and Vegetable Market, in the heart of one of the main European fruit and vegetable centers.
But let's not stop in Verona. Every morning our team moves through a network of markets and producers in Northern Italy, directly observing availability, quality and opportunities of the day

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Let's compare.

Being present on multiple markets allows us to compare at least 60 different suppliers every day:
producers, traders, origins, varieties, qualities and different prices.
Because in order to really choose, you must first have alternatives to compare.

Let's select.

Only after observing and comparing do we buy. We select what we consider most suitable for the customer's request, prepare orders, ship and return to zero inventories. The next day we start all over again. This means not having a warehouse to empty or products already purchased to have to offer..

The real cost of a wrong choice.

Because the risk, in fruit and vegetables, is not only paying too much. It's choosing the wrong product: the one that runs slowly, generates waste, reduces the margin or disappoints the end customer.

The cost of making a wrong choice is not written on the invoice. Find out later.

That's why we don't want to be the ones who have everything. We want to be the ones who have more possibilities every day to compare to know what to choose.

Commerfrutta. The fruit and vegetable selector

.What you don't just ask:“But most importantly: