Tailor-made Services

For those who cannot afford to choose fruit and vegetables only from a price list.

Not all professionals are looking for the same thing.
There are those who are simply looking for availability and price. And there are those who know that choosing the right product can make the difference in their work: in customer satisfaction, in the rotation of the goods, in the waste and, in the end, in the margin

Commerfrutta was created for these professionals.

We are aimed at greengrocers, specialized retailers, restaurants, hotels, caterers and canteens who consider fruit and vegetables an important part of their offer and are looking for more than just a supplier.

Let's

not start with a catalog. Let's start with your request

Every customer has different needs.
A greengrocer must choose products that stand out on the counter and satisfy their customers.
A restaurant seeks specific characteristics for its cuisine.
An accommodation facility or canteen must reconcile quality, continuity, performance and budget.
This is why we do not believe that the same solution will work for everyone.

Tell us what you need. We look where it's best to look.

Through the Commerfrutta Method, every morning we observe the market, compare the available alternatives and select those that are most suitable for the request.
You are therefore not forced to choose only between what we have already purchased.

First let's choose. Then we buy

The benefit isn't having more products. It's having more choice.

From our logistics center within the Verona Fruit and Vegetable Market and through our network of markets and producers in Northern Italy, our team compares at least 60 different suppliers on a daily basis.
This allows us to search for the product not only where it is available, but where at that moment we think it makes the most sense to buy it.
Because in fruit and vegetables, yesterday's best supplier is not necessarily the best supplier today

And buying always in the same place is certainly easier.

It's not necessarily the best choice.

Who is it aimed at

Our service is designed for Italian professionals who buy fruit and vegetables to resell, transform or serve them to their customers and who attribute value to the selection before buying.

We don't promise to be the right supplier for everyone.

We want to be the right choice for those who consider what they buy important, not just how much they pay for it.

Because a price can be seen immediately. A wrong choice often pays off later

You tell us what you are looking for.
We observe. Let's compare. Let's select.

And every day we start over

Your eyes on the Italian market.

Buying Italian fruit and vegetables from abroad is easy.
Knowing what is really worth buying today is much harder.
Commerfrutta was created for international buyers, importers and distributors who want to have someone in Italy who does not just receive an order and find merchandise. They want someone who, every morning, is in the market for them.
LET'S

OBSERVE. LET'S COMPARE. LET'S SELECT. This is the Commerfrutta Method

Not a market. A network.

Our logistics center is located inside the Verona Fruit and Vegetable Market, in the heart of one of the main European fruit and vegetable centers.
But choosing only between what a market offers still means being limited to that market.
For this reason, every morning our team also moves between other markets and producers in Northern Italy, comparing at least 60 different suppliers on a daily basis.
Because there is a fundamental difference between finding a product and being able to choose between multiple alternatives.
And if those who buy for you look in one place, you'll never know what they might have found elsewhere.

As you start your day, we've already chosen.

04:00 — Let's start with the markets
When most of Europe has yet to start the day, our team is already on the line. Let's start with the Verona Market and our network of markets and producers in Northern Italy.

04:00 — 08:00 — Let's observe. Let's compare. Let's select.
These are the hours dedicated to the choice. We see the product, touch it, taste it when necessary and compare availability, origins, variety, maturation, quality and price. At least 60 suppliers, every morning, before deciding what to buy.

08:00 — 10:00 — Preparation and quality control
The selected goods arrive at our logistics center. The orders are prepared and the product is checked again before departure. Choosing well is not enough: we also want to control what we are about to ship.

By 12:00 — We ship
The orders are ready to go to our customers. In a few hours we went from market research to selection, from control to shipment. And the next day we start from scratch.

We don't choose from a desk.

A price list can tell about origin, variety, caliber and price. He can't tell you all about the product.
Fruit and vegetables must be seen, touched, tasted and compared.
This is why we don't stay in the office waiting for offers from suppliers. We are physically in the merchandise, every day.
Because when those who buy for you don't see the product directly, someone will have to discover its quality instead. And that someone could be your customer.

We don't have to sell you what we have.

A producer can know perfectly well what he grows. But it can offer you what it produces. Those who have already purchased merchandise can offer you what they have available.
We have chosen to eliminate this constraint. We don't have a production to place and we don't buy first to look for the customer later.
First comes your request. Then we search, compare, select and buy.
The question we ask ourselves every morning is not: “What do we have to sell today? ” But: “What is really worth buying today for this customer? ”

Distance shouldn't force you to buy blindly.

When you buy from abroad, you cannot be in the Italian markets at 4 in the morning. You can't see all the alternatives. You can't open a case, check the product, taste it and compare it with that of the next supplier.
Someone has to do it for you.
If it doesn't, you might still receive exactly what you ordered.
But you'll never know if it's really what you should buy.
This is the distance we want to eliminate.

YOUR EYES ON THE ITALIAN MARKET.

You tell us what you are looking for. At 4:00 we are on the markets. Until 8:00 we observe, compare and select. From 8:00 to 10:00 we prepare and check. We ship by 12:00 p.m. And tomorrow we'll start again.

LET'S

OBSERVE. LET'S COMPARE. LET'S SELECT.

Your eyes on the Italian market. Observe. Compare. Select. — The Commerce Fruit Method

Ellisio - delegate the expert to do the shopping for you.

Have you ever wanted stress-free shopping, with market quality and the convenience of a click?
Ellisio is the exclusive service dedicated to individuals who want only the best fruit and vegetables, selected every day as an expert would.

How does it work? Simple:

Order before midnight on our Online Shop.
At 4 in the morning, on the day the order is shipped, we are already in the markets to choose the best products for you.
We prepare your box and deliver it to you within the next 24 hours.

Yes, you got it right: the quality of the market, without standing in line.

What if something doesn't convince you? We are the only ones with the Zero Risk Guarantee:
“If you don't like it, you don't pay for it.”

No excuses. There are no forms to fill out. We'll reimburse you. Point.

Why trust us? Ellisio is the brand of Commerfrutta, a company with almost 100 years of experience in serving the best professionals in the fruit and vegetable sector.

We decided to put this expertise at the service of the private customer, offering a tailor-made shopping experience, designed for those who want to eat well without compromise.

In practice? Delegate the shopping to those who do it by profession. And it does it well.

Find out what our customers say about us.

Discover Ellisio.it