The week of great difficulties.
If we were to give one title to the week that is closing, this would be it.
It was not difficult to find fruits and vegetables.
It was difficult to find fruits and vegetables that deserved to be chosen.
Especially in vegetables, we encountered difficulties every morning: tomatoes, fennel, salads, zucchini.
We searched, compared, changed suppliers and evaluated alternatives.
Sometimes we found exactly what we were asked for.
Sometimes we chose something different, because it was simply better.
And sometimes we preferred not to buy.
Because it is precisely in difficult weeks that the difference between buying and selecting emerges.
When everything is good, choosing is easy.
When almost nothing convinces you, the job of recruiter begins.
And this is what we want to tell every day.
Not a cassette parade. The reason behind every choice.
LET'S OBSERVE. LET'S COMPARE. LET'S SELECT.
Commerfrutta. The fruit and vegetable selector. We don't sell what we have. Let's choose what's worth.