Friday we closed the week of great difficulties.
This morning the market made us realize that it was not over yet.
Among the most difficult products to find today: fennel, Datterino tomatoes and white nectarines.
But be careful: it's not hard to find a fennel.
It's not hard to find a Datterino.
It's not hard to find a nectarine.
It's hard to find them the way we want them.
And this is where our profession begins.
When the right product becomes difficult to find, you have two options: lower the criteria or broaden your search.
We choose the latter. We compare multiple games, we change suppliers, we search on different markets and, when necessary, we find an alternative.
Because being selectors also means this: not only deciding what to buy, but above all what to leave to the market.
Every morning we start again from here: LET'S OBSERVE. LET'S COMPARE. LET'S SELECT.
Commerfrutta. The fruit and vegetable selector. We don't sell what we have. Let's choose what's worth.