THE PICKS OF THE DAY — Thursday, September 24, 2026 Today, you’re the selector! Every morning our team heads to the markets with a clear goal: to find the products that best meet our customers’ requests. But today, we want to involve you too, inviting you to look at fruit through the eyes of a selector. The instructions are simple:
1. OBSERVE Look closely at the products we’ll show you. Shape, color, ripeness—every detail can tell a story.
2. COMPARE Don’t stop at the first fruit that catches your eye. Listen to why we chose each product and consider the alternatives.
3. SELECT Now pick! But remember: you don’t necessarily have to pick the most beautiful fruit. You need to find the one that best matches your tastes and needs. The challenge? You can only choose ONE!
Write to us in the comments which fruit you would have taken home and, most importantly, tell us WHY you would have chosen it. We're curious to find out if, knowing what’s behind each of our choices, it will also change the way you look at fruit. Because our job isn’t just about finding products to sell. It’s about knowing why they’re worth choosing. We observe. We compare. We select. Commerfrutta — The Fresh Selector.