THE PICKS OF THE DAY — NOVEMBER 10, 2026 A beautiful eggplant can still be the wrong one. Do you know why? Today we’re taking you through our team’s selections, with products destined for three different clients across the Netherlands and Germany. Three different requests, three selections to make while meeting each client’s needs. And we want to show you a very concrete example: the purple eggplants, packaged in boxes of six. Our client will sell them individually, not by the kilogram. And that completely changes the selection criteria. It’s not enough to find six beautiful, fresh, and healthy eggplants. They also need to be uniform in size. Because when consumers pay the same price for each eggplant, a significant size difference can become a commercial problem. It's a seemingly small detail, but for those who need to sell, it makes a big difference. And this is exactly where our job comes in. We don't just select quality products. We select products suitable for what our clients need to do with them. That's why every morning we apply our OCS Method: OBSERVE. COMPARE. SELECT. With a clear goal: to allow our clients to focus on selling, knowing that we've taken care of the selection. And now, a question for fruit and vegetable professionals: In your opinion, when selling by piece, which matters more — the size uniformity or the aesthetic quality of the product? Tell us what you think! COMMERFRUTTA — THE FRESH SELECTOR We don't sell what we have. We choose what is worth it.