our column

The Choices of the Day

Every morning we carefully select the best products in the wholesale markets of Brescia and Verona.

Today's picks: Thursday, October 8, 2026

10/08/2026

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THE PICKS OF THE DAY — Thursday, October 8, 2026

THE PICKS OF THE DAY — Thursday, October 8, 2026
The weather has changed.  
Temperatures have dropped.
But at least for today, the desire for summer products hasn’t gone away.
This morning we’re officially closing the peach season, after months of having them with us almost every day.
At the same time, there’s still a surprisingly strong demand for melons.
And that’s exactly what makes the market interesting right now: the calendar says autumn, but customer demands don’t all change at the same time.
For us, it means continuing to watch what really happens, without simply choosing based on the season marked on the calendar.
So today we say goodbye to peaches for good, keep looking for melons that are still worth picking, and then we’ll show you the other selections the team made this morning.
Different products.  
Different needs.  
One method.
We watch.   We compare.  We select.
Because the market changes every day. And your choices need to be able to change with it. Commerfrutta — The Fresh Selector.