THE CHOICES OF THE DAY — Friday, October 9, 2026 There are days when the market seems simple. And there are days when it reminds you why this job exists. Today, among the hardest products to find the way we wanted them, there are definitely red Datterino, yellow Datterino, oxheart tomatoes, and melons. And it's precisely in these moments that our work becomes even more important. Because the beauty of this job is that no two mornings are the same. There’s no monotony. There’s no repetition. Every day something changes: availability, quality, ripeness, origin, balance between demand and supply. And every day you have to start over. Because the market has a simple rule: it forgets what you did yesterday. What was the right choice yesterday might not be today. The best product yesterday might no longer be the best today. And that’s why every morning we go back to doing the same thing, but never in the same way: We observe. We compare. We select. Because when the market gets tougher, the choice makes an even bigger difference. Commerfrutta — The Fresh Selector.