THE PICKS OF THE DAY — OCTOBER 30, 2026 The first tray of Bimbi grapes of the season has arrived. And with it, the price discussions are back! A grape that sparks conversation, divides opinions, and represents one of the most unique selections on the market. We know it well and regularly choose it for customers who appreciate its characteristics. But we want to ask you one question right away: How much does Bimbi grapes cost on your markets today? And do you buy them? Write to us in the comments with the market, the price, and especially what you think about it. It will be interesting to compare different experiences! Today, though, we didn’t just pick grapes. We also compared Spanish clementines and Italian clementines. Two different products, two different characteristics, and above all, two customers with different needs. Because selecting doesn’t mean deciding which product is the absolute best. It means understanding which one is best suited for each customer, considering quality, taste, price, destination, and use. And the same goes for Bimbi grapes. A high price doesn't automatically make a product better. But it doesn't make it unjustified either. Our job is to understand what's behind that price, recognize the differences, and evaluate whether the product deserves to be chosen. That's what we do every morning. WE OBSERVE. WE COMPARE. WE SELECT. And remember: in the column The Perfect Fruit of the Day, you'll find our feature dedicated to Bimbi grapes, where we talk about excellence, sensitivity, and value perception. COMMERFRUTTA — THE FRESH SELECTOR We don't sell what we have. We choose what’s worth it.