CHOICES OF THE DAY — Friday, October 2, 2026 Today some of our choices will cross the ocean. We started the video with a question: in your opinion, which country will they arrive in? In the first comment, you’ll find three possibilities. Write to us A, B, or C and try to guess. This morning we prepared a selection of Italian products for a new client destined for a very distant market. And it’s interesting to think about how the evolution of transportation has shortened distances: today products selected in the morning in our markets can quickly reach customers thousands of kilometers away. But the longer the journey, the more important it becomes to choose well. We shouldn’t just evaluate how beautiful a product is today. We have to think about ripening, durability, the journey it will have to face, and especially how it will arrive in the customer’s hands. Among this morning's selections, there are also many new items that tell the story of the changing season: Italian bergamot, citrons, late radicchio, and much more. Different products. Different customers. Different destinations. The criterion remains the same. We observe. We compare. We select. Because we don’t look for the absolute best product. We look for the one that’s best suited to the customer, their use, and this time, also their destination. Now it’s your turn: where do you think our choices are heading? The answer is in the first comment. Commerfrutta — The Fresh Selector. We don’t sell what we have. We choose what’s worth it.