our column

The Choices of the Day

Every morning we carefully select the best products in the wholesale markets of Brescia and Verona.

Today's picks - Monday, June 22, 2026

06/22/2026

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Today's picks - Monday, June 22, 2026

THE CHOICES OF THE DAY – JUNE 22, 2026 It's 10:45 AM and our Logistics Platform is already empty. All the products we selected this morning have already shipped. This is the result of our way of working: observing, comparing, selecting, and shipping within a few hours, without stockpiling goods or long warehouse stops. In today's video, we also show one of the many services we offer our customers every day: direct delivery to the market in Colombare di Sirmione. It's just an example, but it helps to understand the value of a logistics system organized around freshness. Thanks to this service, the customer receives products on Monday morning that were purchased and selected just a few hours earlier. Otherwise, they would have to restock on Friday, ending up selling products today that are already three days old. People often think that our job is just buying and selling fruits and vegetables. In reality, an important part of the value comes from these services: finding solutions that allow customers to have fresher products, more attractive to display, and with a longer shelf life. Because quality doesn’t just depend on what we choose, but also on how we manage to get it there.