THE CHOICES OF THE DAY Today, there have been a lot of choices again. All different. All tailored to the needs of our customers. Among the most interesting new items is the Emerald Melon. A milky skin, a surprising green flesh, and above all a smell that immediately sets it apart from all other melons. But it wasn't the only melon selected this morning. Because every customer has different needs. And our job is not to offer what we have available. It's to find exactly what is needed. The new fennel from Avezzano has also arrived, along with salads and many other selections that will reach Italy and abroad in the next few hours. And then there are those products that seem simple. Like a banana. But they are far from simple. In summer, a banana has to be chosen at just the right time. Not too green. Not too ripe. But at the beginning of its commercial maturation, to guarantee the customer a shelf life of at least ten days. Because giving value also means paying attention to the details that often no one sees. And that’s what we do every morning. We observe. We compare. We choose. At 5 a.m., our logistics center is completely empty. By 8 a.m., it’s full of freshly selected products. And just a few hours later, it’s empty again. Because here there’s nothing to sell. It’s all already sold. Starting from scratch every day gives us a precious freedom: always choosing only what we consider the best for our customers. And even today…