CHOICES OF THE DAY – JUNE 18, 2026 We don’t stock up. We don’t hoard. We start from scratch every morning. And everything you see in this video is already sold, ready to reach our customers. The weekend is approaching and the heat is making itself felt. And when summer arrives, the requests change too. There’s a craving for fresh, juicy, thirst-quenching fruit. Watermelons. Melons. Early Sicilian peaches. Products that tell the story of summer and that these days are taking up more and more space on Italian and European tables. But behind every crate you see, there’s not just a purchase. There’s a choice. Every product has been observed, compared, and selected to meet the needs of a specific customer. Because our job isn’t to sell what we have. It’s to find what’s needed. And today too, we’ve chosen many different products with a single goal: to bring value to our customers.