our column

The Choices of the Day

Every morning we carefully select the best products in the wholesale markets of Brescia and Verona.

Today's Picks - Thursday, August 20, 2026

08/20/2026

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Today's Picks — Thursday, August 20, 2026

There are days when knowing how to choose is not enough.
You also need to know where to look first.
These days fennel is one of the products that is putting the market the most to the test: little availability and above all a few batches that are really up to par.
And this is where an aspect of our profession that is often not seen comes into play: the relationships built over the years with suppliers.
Yesterday one of them warned us of the difficulties of the moment, but also of the arrival of a particularly good game this morning.
We knew it. We've prepared ourselves. And this morning we were there to evaluate and select it.
Because a relationship built over time does not simply serve to have a product.
It serves to have information, opportunities and access to the best games just when the market becomes more difficult.
Then our method comes into play: LET'S OBSERVE. LET'S COMPARE. LET'S SELECT.
Because the market changes every day and solutions don't come by chance. They are built over time and are chosen every morning.