THE CHOICES OF THE DAY — Monday, October 19, 2026
WHEN TRANSPORTATION STOPS, HOW DOES THE MARKET CHANGE?
Before we tell you what we did today, we want to ask you something:
Are you for or against transportation strikes?
These days, strikes in Southern Italy are affecting the arrival of fruit and vegetable products. And when goods don't travel regularly, the problem doesn't only concern those who transport them.
It reaches the markets, involves those who have to buy, and, in the end, can even affect those who have to sell and consume.
It's precisely in moments like these that the value of our service is measured.
Because the client doesn't just ask us to find fruit and vegetables. They ask to be able to rely on someone who knows how to find solutions even when the market becomes complicated.
So what do we do? We don’t just limit ourselves to looking for the product in the usual market. Expanding the search becomes essential: we compare multiple markets, contact different suppliers, consider other origins, and look for alternatives that can meet our customers’ needs. Of course, without lowering our selection standards. If a product isn’t available or doesn’t have the features we’re looking for, we need to recognize it and offer a different solution whenever possible. This means making choices: not simply passing on the market’s difficulties to the customer, but working to manage them together. Today we’re showing you some of the choices made by our team precisely under these conditions. And now let’s go back to the initial question. ARE YOU FOR OR AGAINST THESE STRIKES? Do you think they are a necessary tool to protect workers, or that the consequences for the entire supply chain are excessive?  Write FAVORABLE or AGAINST in the comments and tell us your point of view. We want to hear opinions different from ours too. In the meantime, we will continue to do what we are supposed to: search, compare, and select, even when the market doesn't make things easy. COMMERFRUTTA — THE FRESH SELECTOR WE OBSERVE. WE COMPARE. WE SELECT.