our column

The Choices of the Day

Every morning we carefully select the best products in the wholesale markets of Brescia and Verona.

Today's picks - Wednesday, July 29, 2026

07/29/2026

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Today's picks - Wednesday, July 29, 2026

TODAY'S PICKS – Wednesday, July 29, 2026 Every morning the market tells a different story. Today the star is the heat. As temperatures rise, demand changes, production changes, and so do our choices. Watermelons are the most sought-after fruit right now and, luckily, they keep giving us great quality. It's tougher, though, to find smooth melons that are truly up to par: the market offers plenty, but those with convincing ripeness, fragrance, and flavor are definitely fewer. And speaking of summer, there's a little story that people at the market still talk about today. Years ago, grapes would only arrive when it was truly their season. The wait was part of the pleasure, and the first taste was special. Today we’re used to finding almost everything, almost all the time. But nature still has its own timing. And when it’s respected, the quality really shows. These are our picks for the day. We observe, compare, and select. Every morning.