THE CHOICES OF THE DAY We don’t stockpile. We don’t accumulate. We start from scratch every morning. And everything you see in this video is already sold, ready to reach our customers in Italy and abroad. Today’s star is the watermelon. For us, the watermelon has a specific name: Ivan Bartoli. A producer who has been with us for many years and with whom we share a key trait. He knows how to say no. Just like we say plenty of nos every morning to products we don’t think meet our customers' expectations, he knows how to select and offer only what he truly considers valuable. And that’s exactly what we appreciate the most. Then there’s the Smeraldo Melon. The melon with green flesh and an unmistakable aroma that in recent weeks has caught the attention of many customers and been in high demand. And then there’s Romagna chicory, chosen for its quality characteristics, along with many other summer products. Apricots from southern or northern Italy, depending on the customers’ needs. Because every customer is different. And our job is to find the best solution for each of them. All the way to a product that seems simple and obvious: the cucumber. But even in simplicity, there are huge differences. Because quality isn’t just in special products. It’s in the choices. Even in the ones that seem most trivial. And that’s what we do every morning: observe, compare, choose. To give value to our customers, one product at a time.