The carob

09/17/2026

The perfect fruit of the day: CAROBS

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The perfect fruit of the day: they called it 'the poor man's chocolate'

There was a time when a carob could be a little celebration.  
They called it 'the chocolate of the poor': a sweet, simple taste,  
which for a child could mean much more than we can imagine today.  
The basket you see in the video belonged to my great-grandfather Basilio.  
In the 1930s, he used it to sell carobs too.  
Almost a hundred years later, those carobs are back in the same basket.  
In my book I wrote: 'Abundance takes away the pleasure of waiting.'  
Today we can have almost anything, instantly. Maybe, though, we've lost a bit of the joy of desiring simple things.  
Because that child certainly had much less than we do.  
But that little sweetness could still bring him a big smile.  
Today it's the carob, our Perfect Fruit of the Day.